- I believe that branding is a spiritual practice.
- I believe in centering our work around exploration, curiosity, and connection.
- I believe that every person’s journey is singular, and my work involves respecting and honouring it as such.
- I believe that showing up fully in our business can look a million different ways—and we get to decide how it looks for us.
- I believe in taking our work seriously, but not taking ourselves seriously…where’s the fun in that?
- I believe that context is everything.
- I believe in embracing the grey areas—they’re where the good stuff’s at.
- I believe in honouring our lived experiences.
- I believe that spirituality is about deepening our relationship with reality.
- I believe that the standard by which we define and measure success and fulfillment is for us alone to determine.
- I believe that our voice matters.
- I believe that we can hold opposing thoughts and have them be equally valid.
- I believe that it’s never too early and never too late to define who we are.
- I believe in cultivating perspective, that how we choose to interpret and tell our stories makes all the difference.
- I believe that absolutism stunts creativity, growth, and discourse—let’s cut that sh*t out.
- I believe that we are all connected through our stories.
- And I believe in the transformational power of being flexible with our beliefs.