Feeler of feelings and haver of long conversations.

Slow hiker, matcha drinker, out-loud thinker.

I endeavour to create space in which your stories feel free to express themselves, and where you can define who you are on your terms.

I love having deeper, explorative conversations with people about their life and business because I know from experience how cathartic and validating it is to be heard and understood.

I am dichotomous: conceptual and literal, thinking and feeling, silly and serious, philosopher, with feet firmly rooted in reality.

I know that grief and trauma are big blockers to expressing ourselves, and I am committed to supporting others through those pains.

I live at the intersection of ‘heart’ and ‘mind’, where ‘pragmatic’ meets ‘poetic’.

Fin in her office, sitting at her desk.

In no particular order of importance…

  • I believe that branding is a spiritual practice.
  • I believe in centering our work around exploration, curiosity, and connection.
  • I believe that every person’s journey is singular, and my work involves respecting and honouring it as such.
  • I believe that we can show up fully in our business while maintaining our boundaries and privacy around our online presence.
  • I believe in taking our work seriously, but not taking ourselves seriously…where’s the fun in that?
  • I believe that context is everything.
  • I believe in embracing the grey areas—they’re where the good stuff’s at.
  • I believe in honouring our lived experiences.
  • I believe that spirituality is about deepening our relationship with reality.
  • I believe that the standard by which we define and measure success and fulfillment is for us alone to determine.
  • I believe that our voice matters.
  • I believe that we can hold opposing thoughts and have them be equally valid.
  • I believe that it’s never too early and never too late to define who we are.
  • I believe in cultivating perspective, that how we choose to interpret and tell our story makes all the difference.
  • I believe that absolutism stunts creativity, growth, and discourse (and endeavour to cut that sh*t out).
  • I believe that we are all connected through our stories.
  • And I believe in the transformational power of being flexible with our beliefs.

Things have been tough lately for dreamers. They say dreaming is dead, no one does it anymore. It’s not dead it’s just that it’s been forgotten, removed from our language. Nobody teaches it so nobody knows it exists. The dreamer is banished to obscurity. Well, I’m trying to change all that, and I hope you are too. By dreaming, every day. Dreaming with our hands and dreaming with our minds. Our planet is facing the greatest problems it’s ever faced, ever. So whatever you do, don’t be bored, this is absolutely the most exciting time we could have possibly hoped to be alive.

— Man on the Train, Waking Life (2001)

My Mission

To help others expand into their envisioned self through values-based coaching, identity work, and meaningful, purposeful business support.

I partner with gentle and determined solo service-providers to explore their identity, define who they are on their terms, and consider the impact they wish to have so they can practice being themselves through their work.

Because we’re intersectional.

I work with thoughtful business owners who are ready to energize their unique voice and make an impact by connecting to their personal narrative.

I want to have the big conversations: stories, traumas, and what goes on in your head (and your heart) so you can show up as yourself in your work, at your own pace and in all of your complexity. I am connection-driven, and my background in social work, coaching, literature and brand design informs my work in helping people from the heart.

Because ‘business’ and ‘healing’ aren’t mutually exclusive. Because branding is a spiritual practice, and stories are at the heart of every brand. And because no story is more powerful than your own.

I can’t tell you who you are, but I can keep you company on your journey. Let’s talk.

Professional

Education

  • Master of Social Work (MSW), Virginia Commonwealth University
  • Bachelor of Design with Honours (BDes), York University/Sheridan College
  • Certificate in Sexuality Studies, York University
  • Bachelor of Arts in English Language and Literature (BA), Kuwait University

Professional Development

  • Life Coach Training, Rayner Institute (2019)
  • Certified Digital Business Consultant, WP Elevation (2016)
  • Wayfinder Life Coach Training (2015)
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