Our childhood play activities can help us gain insight into how we can better align our branding with why and how we work. Think back to what you enjoyed doing as a child. What are some of your earliest memories? What excited you?

At its core, branding is about connection. The real power of your brand lies in the deeper layers of your work that exist beyond the visual elements. Branding is about tapping into the emotional experience of your audience. It includes the message you seek to share, the language and tone you use to voice your values, knowing your clients’ needs, and what helps you connect with others in the most intangible and magical of ways.

You can carve out your own path on your own time, one that feels right for you. You had a purpose long before anyone had opinions about your path and how you should walk it.

Your why is at the heart of everything. How you answer the question with each step you take determines the quality of what you put out into the world.

I’ve spent a great deal of time asking big questions regarding my business. But there is one foundational question that I keep going back to: Why am I doing this work in the first place?

The Borg have one ultimate goal: to achieve perfection. What might they have in common with great design? Read on to find out.