Category

Branding

Category
Photo of small toy cars.

Our childhood play activities can help us gain insight into how we can better align our branding with why and how we work. Think back to what you enjoyed doing as a child. What are some of your earliest memories? What excited you?

Photo of small toy cars.

At its core, branding is about connection. The real power of your brand lies in the deeper layers of your work that exist beyond the visual elements. Branding is about tapping into the emotional experience of your audience. It includes the message you seek to share, the language and tone you use to voice your values, knowing your clients’ needs, and what helps you connect with others in the most intangible and magical of ways.

Close up of plant leaves.

Your why is at the heart of everything. How you answer the question with each step you take determines the quality of what you put out into the world.

Close up of plant leaves.
Digital collage featuring Fin as a child.

I’ve spent a great deal of time asking big questions regarding my business. But there is one foundational question that I keep going back to: Why am I doing this work in the first place?

Digital collage featuring Fin as a child.